130. Invisible Potentialities
Hire-Purchase that was unknown to the Indian market thirty years ago except for bus and lorry, now has come to stay as a standard trade practice. It has filled the middle class homes with consumer durables. This was a hidden invisible potential in the sector of trade in the previous century. In fact, in this system, the shopkeeper plays the role of money lender. Now that the consumer as well as the shopkeeper knows its value, no one questions its validity.
There is another marketing mechanism only forty years old in the world that eliminates the distributor and retailer and offers a share of that income to the resourceful, dynamic consumer. This has a greater potential to offer to the entire society, but the society is still suspect. When it comes of age, no dynamic consumer will part with the income of a distributor and retailer.
India has seen since freedom the lowest class of people being raised to the highest professionals in the next generation. India which is a low income country, by invoking the Spirit, can become a high income country. If you are a clerk or a lawyer, what objection can you have for your sons becoming State governors and leading industrialists? Would you try to invoke the Spirit?
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